System failureJournal of Macromarketing 45(2) · 2025
Governmentality and marketing system failure: the case of stubble burning and climate change in neoliberal India
S. R. Jagadale, J. M. Shaikh · 4 citations
Publications
The complete record
35 works spanning 2013–2025 — journal articles, teaching cases, and conference papers. Filter by type, theme, or year, or search the corpus directly.
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Year
35 results
2025
Embodied labourJustice & dignityJournal of Services Marketing 39(5) · 2025
Resisting the market logic: surrogate mother experiences of embodied service provision
D. Kadirov, S. R. Jagadale, J. Krisjanous · 2 citations
2024
Justice & dignitySubsistence marketsJournal of Macromarketing 44(3) · 2024
Unleashing the true potential of a social enterprise: constructive engagement and integrative justice model in the Indian subsistence context — future direction?
S. R. Jagadale · 6 citations
Method & pedagogyJournal of Macromarketing 44(4) · 2024
Autoethnography as pedagogical strategy to understand subsistence consumers
S. R. Jagadale · 3 citations
2022
System failureJournal of Macromarketing 42(3) · 2022
‘Give It Up!’: a macro-social marketing approach to India's clean cooking fuel access
S. R. Jagadale, J. Kemper · 18 citations
Justice & dignitySystem failureJournal of Macromarketing 42(2) · 2022
Constructively engaging exploitive waste management in India: the case of Paryavaran Mitra and its justice-motivated effort at empowering rag-picking women
S. R. Jagadale, N. J. C. Santos · 15 citations
Method & pedagogySubsistence marketsJournal of Consumer Affairs · 2022
Exploring unheard voices: best practices in interviewing women prosumers in Indian subsistence contexts
S. R. Jagadale, J. Krisjanous · 12 citations
2021
System failureJustice & dignityJournal of Macromarketing 41(2) · 2021
Normalized heterotopia as a market failure in a spatial marketing system: the case of gated communities in India
H. Roy Chaudhuri, S. R. Jagadale · 25 citations
Method & pedagogySubsistence marketsJournal of Consumer Affairs 55(1) · 2021
Quality-of-life as chronotopefication and futurization: subsistence consumer experiences in India
S. R. Jagadale, H. Roy-Chaudhuri, D. Kadirov · 21 citations
Method & pedagogy46th Macromarketing Conference · 2021
Imparting values, challenging neutrality — tackling macromarketers' pedagogical predicament
S. R. Jagadale
2020
Method & pedagogySubsistence marketsJournal of Marketing Education · 2020
Developing market insights, ethnographic research skills, and compassion through field studies in impoverished markets
S. R. Jagadale
Subsistence markets45th Macromarketing Conference · 2020
Fortune for the bottom-of-the-pyramid — a macromarketing perspective
S. R. Jagadale
Embodied labourACR North American Advances · 2020
A divine duty: commercial surrogacy in India and kin altruism
S. R. Jagadale, L. Ecima Trujillo Torres, L. Mimoun
2018
Justice & dignitySubsistence marketsJournal of Macromarketing 38(1) · 2018
Tackling the subaltern quandary: marketing systems of dignity
S. R. Jagadale, D. Kadirov, D. Chakraborty · 43 citations
Subsistence marketsSystem failureSAGE Business Cases · 2018
Creating a market for low-cost menstrual hygiene products in India
S. R. Jagadale, M. S. Jagadale · 3 citations
System failureSubsistence marketsSAGE Business Cases · 2018
Dilemmas with using strategy to create a market for renewable energy in subsistence marketplace
S. R. Jagadale, M. S. Jagadale · 1 citations
System failureSubsistence marketsSAGE Business Cases · 2018
Dilemmas in approaches for sanitation at the bottom of the pyramid
S. R. Jagadale, S. N. Biswas
Embodied labourJustice & dignitySAGE Business Cases · 2018
Dilemmas with hiring an impoverished exchange partner for commercial surrogacy
S. R. Jagadale
System failureSubsistence marketsSAGE Business Cases · 2018
The dilemma of generating a market for contraceptives among groups at high risk for contracting and spreading HIV
U. Nanda-Biswas, S. N. Biswas, S. R. Jagadale
Embodied labourJustice & dignity43rd Macromarketing Conference · 2018
Good faith as the demand for sincerity in marketing systems: the case of surrogacy markets in India
D. Kadirov, S. R. Jagadale, N. Allayarova
Justice & dignityEmbodied labour43rd Macromarketing Conference · 2018
Distributive justice and dignity dimensions — integrative justice model and commercial surrogates in India
S. R. Jagadale
2017
System failureSubsistence marketsSAGE Business Cases Originals · 2017
Dilemmas in marketing approaches for sanitation at the bottom of the pyramid
S. N. Biswas, S. R. Jagadale
Subsistence marketsInternational Conference on Rural Management · 2017
Rural management — the macromarketing perspective
S. R. Jagadale
Embodied labourInternational Marketing Conference (MARCON) · 2017
Invisibilizing surrogate mother-worker: a case of commercial surrogacy in India
S. R. Jagadale
Justice & dignitySubsistence marketsSAGE Business Cases · 2017
UPCL: dilemma of financial sustenance of collectively owned social enterprise
S. R. Jagadale, D. Maitra
Embodied labour42nd Macromarketing Conference · 2017
Externalizing pain: the rise of the commercial surrogacy system in India
S. R. Jagadale, D. Kadirov
2016
Method & pedagogy41st Macromarketing Conference · 2016
Managing and developing the literature review in grounded theory: methodological implications for macromarketing research
A. Samuel, S. R. Jagadale
System failureSubsistence marketsAcademy of Marketing Conference · 2016
Shaping systems from within or without: a case of Indian milk marketing system
S. R. Jagadale, D. Kadirov
Embodied labourJustice & dignity41st Macromarketing Conference · 2016
Institutionalizing subalternization — a case of commercial surrogacy in India
S. R. Jagadale
System failureAcademy of Marketing Conference · 2016
‘Give it up’ — macro-social marketing approach of Modi's tryst with energy self-sufficiency for poor consumers
S. R. Jagadale
2015
Method & pedagogyJournal of Macromarketing 35(1) · 2015
A systematic literature review of quality of life research in marketing
S. R. Jagadale, D. Mishra
Justice & dignitySystem failure40th Macromarketing Conference · 2015
Subaltern construction of intensified markets — a curious case from neo-liberal India
S. R. Jagadale, D. Chakraborty, D. Mishra
2014
Subsistence marketsSystem failureIvey Publishing · 2014
Bandhan Microfinance: is transformation from a microfinance institution to a bank required?
S. R. M. D. Jagadale
Method & pedagogy39th Macromarketing Conference · 2014
A systematic literature review of quality of life research in marketing
S. R. Jagadale, D. Mishra
2013
Method & pedagogyInternational Conference on Research in Marketing · 2013
Quality of life research in marketing: cultural variability, paradigmatic and methodological course, and nomology revealed
S. R. Jagadale, D. Mishra